automotive
Roman's photography was always a part of a whole production. Either a commercial to which he additionally took the photos. Especially for automotive projects. Whether for a magazine or a book. Always based on his ideas and concepts
fashion
Fashion was always a companion to Roman's work. Starting with the spectacular campaigns for C&A, which were the benchmark of German commercials for years. Up to brand concepts like Cervolante, Handstich, Loveday and HeinzBauer. Always based on a detailed brand concept.
people
During the film productions Roman always meets interesting people, whom he likes to portray.
After months of countless trials, tests and thousands of images created with a crazy almost addictive enthusiasm, I am ready to show the first AI images for an eyewear campaign. It's exciting as a director and photographer to now be able to create images with words as well. At first it's the inspirational surprises that the program delivers, but over time you realize that only creative and precise description of your idea leads to the appropriate results. AI in this case Midjourney draws on an unimaginable fund of information, but without the creative idea, the right imagination and description of how it should look, this program can only produce coincidences. It is just a wonderful new program who inspires me in many senses.
